Major US companies like Google and Netflix face boycott calls and financial risks due to false claims of political support for Kamala Harris.

Major US companies like Google and Netflix face internet boycott calls and financial risks due to false claims they are supporting Democratic nominee Kamala Harris. These "brand disinformation" campaigns expose businesses to potential harm, with 30% of respondents boycotting a brand due to political reasons in the past year and 41% preferring companies to keep their political positions private. Researchers found that fake accounts on platforms like X, owned by Elon Musk, have contributed to the anti-Google sentiment and amplified negative content against the company. Brands must carefully navigate the political landscape to avoid being perceived as taking a political stance, even while maintaining neutrality.

August 15, 2024
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