Parent company targets younger demographic for Witchery brand while older shoppers continue spending on fashion.
Parent company of Katies, Millers, Noni B, and Witchery reconsiders strategies; Witchery targets younger demographic. Despite this, older shoppers, particularly Baby Boomers, continue spending on fashion, generating over half a billion dollars in annual revenue in the past two years. Melbourne fashion enthusiast Shona Grant asserts that fashion and shopping have no age limits, and style is timeless.
August 11, 2024
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