Parent company targets younger demographic for Witchery brand while older shoppers continue spending on fashion.

Parent company of Katies, Millers, Noni B, and Witchery reconsiders strategies; Witchery targets younger demographic. Despite this, older shoppers, particularly Baby Boomers, continue spending on fashion, generating over half a billion dollars in annual revenue in the past two years. Melbourne fashion enthusiast Shona Grant asserts that fashion and shopping have no age limits, and style is timeless.