Neo-Chinese designs, blending traditional Hanfu with modern wear, boost summer sales in China.

Neo-Chinese designs blend classical Hanfu attire with modern wear, increasing summer sales in China. Designers create shorter versions featuring half-skirts and midi-skirts to suit warmer weather, making it a popular choice among younger generations. The popularity of traditional Chinese clothing in Caoxian County, Shandong Province, has led to the formation of a complete industrial chain and brand incubation system.

August 12, 2024
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