2023 sees a 144.2% increase in South Korea's medical and beauty tourism, with 605,768 tourists for cosmetic procedures.
TikTok star Yerim Lee showcased Seoul's beauty capital status by sharing her 15-treatment, three-day beauty regime on TikTok, revealing the city's focus on skincare, makeup, and plastic surgery. Lee, who is based in New York City, prefers getting treatments in South Korea due to lower prices, with Botox costing $70 compared to $500-$1,400 in the US. South Korea's medical and beauty tourism is a significant revenue source, with the number of tourists visiting the country for cosmetic procedures reaching an all-time high of 605,768 in 2023, a 144.2% increase from the previous year.
August 10, 2024
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