Taylor Swift's "The Eras Tour" has become the first music tour to gross over $1 billion.

Taylor Swift's "The Eras Tour" has become the first music tour in history to gross over $1 billion, with expectations to surpass $2 billion in sales by the end of December. The pop superstar's average gross per night is reportedly between $14 million and $17 million, a significant increase from previous estimates. Pollstar editor Andy Gensler has praised Swift as "the torchbearer for the live industry," and her success is unprecedented.

July 31, 2024
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