VML NZ and Take The Jump launched a campaign featuring diverse locals and a second-hand wardrobe to make climate action achievable and trendy.
VML NZ and environmental movement, Take The Jump, launched a campaign making climate action achievable and trendy. Their initiative, featuring diverse street-cast locals and a second-hand wardrobe, aims to change the daunting narrative surrounding climate change. By highlighting seven key actions, the campaign encourages individuals to take climate action and redefines "hot" from superficial attributes to inner confidence.
July 29, 2024
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