Australia launches a $4.8M national elder abuse campaign to address rising mistreatment.

Australia launches a $4.8M national elder abuse campaign amid reports of rising mistreatment. Elder abuse, involving physical, psychological, sexual, emotional, financial abuse, and neglect, affects one in six Australians aged 65 or older. A 2021 prevalence study found that two-thirds of victims did not seek help. The campaign, beginning July 28, includes awareness initiatives across TV, online platforms, and health clinics, aiming to curb this hidden form of cruelty.