Australia launches a $4.8M national elder abuse campaign to address rising mistreatment.
Australia launches a $4.8M national elder abuse campaign amid reports of rising mistreatment. Elder abuse, involving physical, psychological, sexual, emotional, financial abuse, and neglect, affects one in six Australians aged 65 or older. A 2021 prevalence study found that two-thirds of victims did not seek help. The campaign, beginning July 28, includes awareness initiatives across TV, online platforms, and health clinics, aiming to curb this hidden form of cruelty.
July 20, 2024
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