2023 NBI ranks Japan as the world's most respected country, first non-Western nation to hold the title.

2023 Anholt-Ipsos Nation Brands Index (NBI) ranks Japan as the world's most respected country, first non-Western nation to hold the title. Factors including political stability, economic performance, cultural influence, international relations, and technological advancements contribute to a country's reputation. A nation's popularity and brand awareness, such as South Korea's automobile and tourism sectors, also influence respect levels.