Chinese auto executives adopt livestreaming to promote sales and connect with younger consumers in the competitive car market.
Chinese auto executives, including from legacy carmakers, are adopting livestreaming to promote sales in the competitive car market. This approach, similar to Tesla's direct sales strategy, allows companies to connect with younger consumers and showcase vehicles' technology and performance without traditional advertising's filter and expense. Livestreaming is seen as a critical tool to remain relevant in today's market.
June 24, 2024
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