54% of Gen Z and millennials in India use AI-enabled audio devices for global music discovery.

54% of Gen Z and millennials in India have adopted AI-enabled audio devices, with 83% stating that AI helps them discover global music. The third edition of JBL's World Music Day survey found 30% of users prefer AI-powered Bluetooth speakers and 85% believe music transcends cultural boundaries. Personalized recommendations based on preferences and cross-language song identification were the top choices in AI-powered music experiences.