UEFA plans to raise cash reserves to $550M+ via the 2024 European Championship in Germany, generating $2.7B in revenue to fund work and development grants.
UEFA plans to raise pandemic-hit cash reserves above $550M with the first step being the 2024 European Championship in Germany. The tournament is expected to generate $2.7B in revenue from broadcast and sponsor deals, ticket sales, and hospitality packages, with UEFA forecasting that around $1.3B will be profit to fund work and development grants for the next four years and restore reserves.
June 08, 2024
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