Japan aims to grow its overseas market for anime, games, and creative industries to 20 trillion yen by 2033 under its new Cool Japan Strategy.
Japan aims to grow its overseas market for anime, games, and creative industries to 20 trillion yen by 2033, more than four times the current size, according to the government. The goal is part of the country's new Cool Japan Strategy, which aims to generate a total economic impact of 50 trillion yen by 2033 through content exports, inbound tourism, and exports of agricultural, forestry, and fishery products. The strategy also targets enhancing the international competitiveness of the content industry.
June 05, 2024
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