20-year-old Gee's Bend quilts inspired Target's sold-out Black History Month limited-edition collection.

20-year-old Gee's Bend quilts captured public imagination with kaleidoscopic colors and daring geometric patterns, cultivated by descendants of slaves in rural Alabama facing oppression, isolation, and material constraints. This year, Target launched a limited-edition collection based on quilters' designs for Black History Month, with high consumer demand, leading to sold-out items. However, the designs are at odds with fast fashion's realities.

May 11, 2024
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