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Apple's "Crush" iPad Pro ad faces backlash for devaluing artists and portraying creative tool destruction.
Apple's new iPad Pro ad titled "Crush" has faced backlash for its portrayal of destroying various creative tools like musical instruments, rulers, and painting materials, before revealing the new iPad.
Critics argue the ad devalues the importance of artists in the creative process and the slow destruction of items in the ad has been described as disturbing.
The backlash has led some to question Apple's marketing tactics.
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El anuncio "Crush" del iPad Pro de Apple enfrenta reacciones violentas por devaluar a los artistas y retratar la destrucción de herramientas creativas.