Airbnb plans to list iconic locations like Paris museum and Prince's house for experiences in a new campaign.
Airbnb plans to list iconic locations, including a Paris museum and a house owned by Prince, as part of a new marketing campaign. The company wants to portray itself as a company that sells experiences, not just alternatives to staying in a hotel. The new campaign includes listing 11 temporary "icons" such as the Orsay Museum, a house mocked up to look like a movie setting, and a bedroom filled with Ferrari racing cars.
May 01, 2024
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