AT&T increases investment in women's college basketball due to Caitlin Clark's rising viewership.

AT&T's marketing chief, Kellyn Smith Kenny, discusses the company's sponsorship of both men's and women's college basketball tournaments. AT&T is increasing its investment in the women's tournament due to rising viewership and buzz around record-setting superstar Caitlin Clark from the University of Iowa. Kenny highlights the amplified impact and popularity Clark has brought to the sport.