Montana's fashion influenced by "Yellowstone" and Beyonce's "COWBOY CARTER" album boosts traditional hat sales.

Montana's fashion is shaped by popular culture, with TV shows like "Yellowstone" and Beyonce's upcoming country album, "act ii COWBOY CARTER", driving trends. Beyonce's love for western apparel has sparked interest in traditional felt hats and related attire, leading to increased sales. As celebrities and TV shows influence fashion, Montana's landscape continues to evolve, reflecting broader cultural shifts.

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Yellowstone

Beyonce

Beyoncé

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