Jollibee Foods Corp. appoints Denise Nelsen, former Starbucks executive, as Smashburger's CEO.

Jollibee Foods Corp. (JFC) has appointed Denise Nelsen, a former Starbucks executive, as CEO of Smashburger. Nelsen, with 30 years of food and beverage industry experience, 25 of which were at Starbucks, is expected to drive innovation and growth for Smashburger. She becomes the first female CEO of the brand and signifies JFC's commitment to excellence and diversity.

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