Budget airline tycoon Stelios Haji-Ioannou defends his easyGroup empire in Saint Barthélemy against brand infringement, spending £3m-£4m annually on legal actions.

Budget airline tycoon Stelios Haji-Ioannou, worth £865m, is defending his easyGroup empire on the French Caribbean island of Saint Barthélemy, fighting against "brand thieves" who infringe the 'easy' trademark without permission. easyGroup spends £3m-£4m annually on legal action to protect the brand. Haji-Ioannou admits they sometimes do deals with former brand thieves, who see 'enormous benefits' from joining his business empire.

March 09, 2024
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