Nissan Australia launched a 360-degree campaign featuring e-POWER technology in X-TRAIL.

Nissan Australia launched a 360-degree campaign promoting its e-POWER technology, combining electric and petrol power for seamless, plug-in-free driving. The campaign, created by TBWA\Melbourne and Nissan United, includes a 30-second TVC featuring the X-TRAIL e-POWER, outdoor, social, and digital ads, TV, cinema, OLV, sponsored partnerships, and AR experiences. It highlights the unique e-POWER technology and refreshed visual identity for the brand.