The 1975 covered "Now Is The Hour" for Jack Antonoff's The New Look soundtrack accompanying the Apple TV+ series about World War II-era fashion icons.

The 1975 has released a cover of "Now Is The Hour" from the upcoming The New Look soundtrack, featuring artists such as Lana Del Rey, Beabadoobee, Nick Cave, and Perfume Genius. The song, originally popularized by Bing Crosby in the 1940s and later by Frank Sinatra, accompanies the forthcoming Apple TV+ series "The New Look," a 10-part biographical drama about iconic fashion designers during World War II, premiering on February 14th.

February 10, 2024
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