IAB appoints John Halley (Paramount Advertising) as Board Chair, Shenan Reed (General Motors) as Vice Chair to tackle AI, unified identity, and third-party cookie challenges. IAB nombra a John Halley (Paramount Advertising) como presidente de la junta directiva y a Shenan Reed (General Motors) como vicepresidente para abordar los desafíos de la IA, la identidad unificada y las cookies de terceros.
The Interactive Advertising Bureau (IAB) has selected John Halley, President of Paramount Advertising, as the new Chair of its Board of Directors for the upcoming year. La Interactive Advertising Bureau (IAB) ha seleccionado a John Halley, presidente de Paramount Advertising, como nuevo presidente de su junta directiva para el próximo año. Shenan Reed, Global Chief Media Officer of General Motors, assumes the role of Vice Chair. Shenan Reed, director global de medios de General Motors, asume el cargo de vicepresidente. Both Halley and Reed will contribute their extensive experience to addressing a range of industry challenges, including AI, unified identity, and adapting to the retirement of third-party cookies. Tanto Halley como Reed aportarán su amplia experiencia para abordar una variedad de desafíos de la industria, incluida la inteligencia artificial, la identidad unificada y la adaptación a la eliminación de cookies de terceros.