China boosts holiday spending with vouchers, concerts, and aligned school breaks to drive service-led consumption and tourism.

China is boosting holiday spending by issuing vouchers, organizing concerts, and aligning school breaks with the Labor Day holiday to extend vacations. These efforts support a shift toward service-led consumption, with tourism and experiential travel rising significantly. Data shows outbound travel to long-haul destinations surged over 100% year-on-year, reflecting growing consumer confidence.