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flag Woolworths admits $14 laundry powder price was misleading tactic.

flag Woolworths says a temporary $14 price for Fab Fresh Blossoms laundry powder was genuine, despite admitting it never intended to keep the product at that level long-term. flag The Australian Competition and Consumer Commission (ACCC) alleges the move was a misleading tactic to create higher "was" prices for subsequent discounts. flag Woolworths' commercial pricing manager admitted the company broke internal rules by running promotions during the price spike, a tactic the regulator calls "subtle magic" to disguise price increases.

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