Chipotle names former Activision executive Fernando Machado as new chief brand officer. Chipotle nombra al ex ejecutivo de Activision Fernando Machado como nuevo director de marca.

Chipotle has named Fernando Machado as its new chief brand officer, effective June 1, 2026. Chipotle ha nombrado a Fernando Machado como su nuevo director de marca, con efecto desde el 1 de junio de 2026. Machado, a former executive at Restaurant Brands International and Activision Blizzard, will lead global marketing strategy and brand positioning. Machado, un ex ejecutivo de Restaurant Brands International y Activision Blizzard, liderará la estrategia de marketing global y el posicionamiento de la marca. He succeeds Chris Brandt, who left in January, and reports to CEO Scott Boatwright. Él sucede a Chris Brandt, quien se fue en enero, y reporta al CEO Scott Boatwright.