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Bollywood filmmaker Karan Johar criticizes paid publicity and announces return of 'Koffee With Karan' around Diwali 2026.
Bollywood filmmaker Karan Johar criticized the industry’s growing reliance on paid publicity, urging actors to let their work speak for itself.
He warned that paid compliments have distorted genuine audience reception, calling for a shift away from "method marketing" toward authentic storytelling.
Johar also announced that the ninth season of his talk show, Koffee With Karan, will return around Diwali 2026.
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El cineasta de Bollywood Karan Johar critica la publicidad pagada y anuncia el regreso de 'Koffee With Karan' alrededor de Diwali 2026.