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flag YouTube expands AI likeness detection tool for celebrities and major agencies.

flag YouTube has expanded its AI likeness detection tool to celebrities and major talent agencies like CAA, UTA, and WME. flag The system allows public figures to identify and request the removal of AI-generated deepfakes featuring their likeness, though it does not guarantee takedowns as parody and satire are protected. flag The platform emphasizes this move aims to combat fraudulent content, supporting legislation like the No Fakes Act.

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