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flag Record heat drives travelers to Iceland, Norway, and China's Yunnan.

flag Trip.com Group reports a 74% year-on-year increase in searches for cooler destinations, dubbed "coolcations," as record heat drives travelers to Iceland, Norway, and China's Yunnan. flag Bookings for these regions surged 237% during summer months, with flight searches up 85% for Iceland and 44% for Kunming. flag Travelers are increasingly prioritizing sustainability, with 47% valuing environmental protection and 38% cultural preservation, leading to a rise in demand for electric rentals and eco-certified hotels.

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