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flag Indian government proposes stricter AI labeling rules for digital platforms.

flag The Indian government has proposed stricter rules requiring continuous, clearly visible labeling of AI-generated content across digital platforms. flag The Ministry of Electronics and IT (MeitY) is amending IT Rules to replace "prominent visibility" with a mandate for persistent disclosure throughout any media display. flag The changes, extending the feedback deadline to May 7, aim to prevent misleading content and align with earlier measures on deepfakes. flag Critics argue the move risks consultation fatigue and lacks transparency.

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