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flag Gen Z swaps pub nights for wellness activities like saunas, reflecting a shift toward health-focused socializing.

flag People are increasingly swapping traditional pub nights for wellness activities like saunas, according to a recent study. flag Over half of respondents, particularly Gen Z, prefer health-focused socializing for improved energy and mental wellbeing. flag One in ten now views saunas as a new social hub, and many report fewer visits to pubs and clubs compared to five years ago. flag Experts note the sauna environment fosters openness and connection, reflecting a broader shift toward intentional, balanced social experiences.

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