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flag Snaplii rebrands to evolve into a broader consumer finance solution.

flag Snaplii, a digital wallet app launched in 2021, has rebranded to evolve from a gift card platform into a broader consumer finance solution. flag The company unveiled a new logo and mission, "Make Saving Happen," offering users cashback, interest on balances, and multi-currency support. flag CEO Spencer Xu emphasized the goal of helping users walk away with more money from every purchase, aiming to reshape personal finance by 2031.

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