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flag Hisense sponsors 2026 World Cup and provides VAR TV for North America.

flag Hisense launched a global campaign for the 2026 FIFA World Cup, reinforcing its role as an official sponsor. flag The company showcased new RGB MiniLED TVs and laser projectors, and became the exclusive VAR Review TV provider for the U.S., Canada, and Mexico. flag Hisense also expanded its smart home ecosystem with air conditioners and refrigerators.

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