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New Zealand launches local grain certification program for food brands.
New Zealand has launched a "New Zealand Grown Grains" certification program allowing food brands to display a logo indicating locally sourced ingredients. Led by the Foundation for Arable Research, the initiative aims to boost domestic grain use, support struggling farmers, and reduce reliance on imported wheat. Brands like Harraways and Otis oat milk are among the first to adopt the logo, which is verified by Asure Quality.
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