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DIRECTV modernizes satellite service with Harmonic cloud software to improve efficiency.
DIRECTV is modernizing its satellite service using Harmonic’s cloud-native software to replace older, fragmented systems.
This upgrade unifies operations like playout and ad insertion on a single platform, reducing costs and improving efficiency while maintaining high video quality.
The integration enhances control over scheduling and supports DIRECTV’s goal of delivering a superior entertainment experience.
Harmonic will demonstrate the technology at the 2026 NAB Show in Las Vegas.
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DIRECTV moderniza el servicio satelital con el software de nube Harmonic para mejorar la eficiencia.