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Gen Z prefers low-key daytime activities over traditional nightlife, per a Coca-Cola survey.
Gen Z is shifting away from traditional nightlife, preferring low-key daytime activities like afternoon tea, gym sessions, and board games, according to a survey by Coca-Cola.
The study found 53% of young adults favor early evening gatherings, driven by a desire for affordability and alcohol-free settings.
Many are also embracing modern twists on nostalgic trends, with soft drinks remaining the top choice for casual socializing.
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La generación Z prefiere las actividades diurnas de bajo perfil a la vida nocturna tradicional, según una encuesta de Coca-Cola.