BBC launches first Celebrity Apprentice with 12 stars and Lord Sugar in 2026.

The BBC has announced its first-ever Celebrity Apprentice series, featuring 12 famous figures competing in a six-week business challenge for a £100,000 charity prize. Hosted by Lord Alan Sugar and filmed at a London City skyscraper, the show emphasizes that fame won't guarantee an easy path. The series is set to air later in 2026 on BBC One.