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BAT urges Pakistan to avoid raising cigarette taxes to stop illicit market growth.
British American Tobacco urges Pakistan to avoid raising cigarette taxes for the 2026-27 budget, warning that further hikes would worsen the country's illicit market.
The company reports illicit cigarettes currently make up 55% to 58% of sales, driven by a massive price gap caused by steep tax increases.
Trussler argues these hikes have failed to boost revenue or reduce consumption, which has stayed steady at 80 billion sticks annually.
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BAT insta a Pakistán a evitar aumentar los impuestos sobre los cigarrillos para detener el crecimiento del mercado ilícito.