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flag Luxury watch brands adapt to consumer price concerns with new innovations at Watches & Wonders 2026.

flag Luxury watch brands at Watches & Wonders 2026 are navigating a market shift as customers grow weary of rising prices. flag Despite affordability concerns, the event showcased new releases from Rolex, Tudor, and others. flag Brands focused on innovation with smaller, wearable sizes and advanced materials like ceramic and tantalum, while Tudor highlighted its 100th anniversary with the new Monarch and updated Black Bay models.

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