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flag China tourism innovation event concludes in Ningbo.

flag The 2026 China Cultural Tourism Economy Innovation Week and Dragon Sparrow Awards concluded in Ningbo, drawing over 500 industry participants. flag The event highlighted a shift toward experience-driven tourism, focusing on technology like artificial intelligence and wellness travel. flag Awards recognized innovation in cultural tourism IPs and digital heritage tools, emphasizing high-quality growth and cross-sector collaboration to modernize China's tourism sector.

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