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China tourism innovation event concludes in Ningbo.
The 2026 China Cultural Tourism Economy Innovation Week and Dragon Sparrow Awards concluded in Ningbo, drawing over 500 industry participants.
The event highlighted a shift toward experience-driven tourism, focusing on technology like artificial intelligence and wellness travel.
Awards recognized innovation in cultural tourism IPs and digital heritage tools, emphasizing high-quality growth and cross-sector collaboration to modernize China's tourism sector.
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El evento de innovación en el turismo de China concluye en Ningbo.