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Ben Cohen urges Magnum to sell Ben & Jerry's brand.
Ben & Jerry’s co-founder Ben Cohen is urging the company’s owner, Magnum Ice Cream Co., to sell the brand, arguing that Magnum is suppressing its social mission by blocking posts about Black History Month, Gaza, and student protests.
Speaking on Free Cone Day, Cohen, who resigned in September 2025, claims the brand is worth $1.5 to $2 billion and should be acquired by socially-minded investors.
Magnum has stated the company is not for sale.
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Ben Cohen exhorta a Magnum a vender la marca de Ben y Jerry's.