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McDonald's CEO mocked online for tiny bite of new burger.
McDonald's CEO Chris Kempczinski faced online ridicule after a viral video showed him taking a tiny bite of the new Big Arch Burger.
He later joked that his mother's advice was to blame for the cautious approach, while competitors like Burger King and Wendy's responded with their own videos.
Despite the mockery, Kempczinski said the attention helped generate conversation around the sandwich.
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El director ejecutivo de McDonald's fue ridiculizado en línea por un pequeño bocado de una nueva hamburguesa.