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Sazerac battles Pernod Ricard for Brown-Forman.
Brown-Forman, maker of Jack Daniel’s, faces a potential deal from Sazerac, intensifying a bidding war with French giant Pernod Ricard.
This comes as Sazerac approached the Louisville-based company, driving its stock up nearly 14%.
Both firms seek to strengthen their global positions amid industry shifts, though regulatory scrutiny is expected.
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Sazerac lucha con Pernod Ricard por el Brown-Forman.