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flag Red Chief launches new brand film with Ayushmann Khurrana to emphasize quality.

flag Indian footwear brand Red Chief launched a new brand film featuring actor Ayushmann Khurrana on April 2, 2026. flag The campaign emphasizes the brand's "No Shortcuts" philosophy, highlighting its 28-year commitment to quality, craftsmanship, and durable materials. flag Red Chief aims to connect with style-conscious consumers by reinforcing its identity as a reliable lifestyle brand across digital, television, print, and outdoor channels.

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