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flag British Sugar offers upfront payments to sugar beet growers for adopting sustainable farming practices.

flag British Sugar has launched a new initiative offering sugar beet growers upfront payments to adopt sustainable farming practices in East Anglia. flag The program, funded by the government-backed Farming Innovation Programme, provides 50% of incentive payments upfront to encourage changes in soil health, water management, and carbon reduction. flag The Soil Association Exchange verifies progress, with additional payments available for verified environmental improvements.

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