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flag Datadog launches new A/B testing feature to integrate observability with business metrics.

flag Datadog has launched Datadog Experiments, a new feature now available globally that helps product teams design, run, and measure A/B tests directly within the platform. flag By integrating business metrics from data warehouses with observability data, the tool aims to close the gap between technical monitoring and business outcomes. flag Built on technology from Eppo, the service allows teams to collaborate using shared data and real-time alerts, streamlining decision-making as software release cycles accelerate.

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