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flag TV prices rise in India due to chip shortages and freight costs, prompting consumers to downtrade to smaller screens.

flag Rising production costs from chip shortages and freight issues are pushing up TV prices in India, prompting some consumers to downtrade to smaller screens. flag Manufacturers are grappling with how to handle these costs, while financing options like EMIs are helping sustain demand. flag Counterpoint Research predicts a decline in shipments for the first half of 2026, though the premium segment remains stable.

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