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flag Barclays reopening branches and managers to meet customer demand for in-person banking.

flag Barclays is reversing its retreat from high street branches by opening new locations and reintroducing bank managers, responding to customer demand for in-person support amidst digital-only bank competition. flag CEO Vim Maru emphasized the need for human interaction, citing improvements in mortgage processing and AI efficiency. flag The bank is also investing in shared hubs with the Post Office, reflecting a broader strategy to balance digital convenience with trusted local relationships.

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