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flag Beverage alcohol sales fell globally in 2025 due to weak consumer confidence.

flag Global beverage alcohol volumes fell 2% in 2025, with values dropping 4% due to weak consumer confidence and economic pressures. flag China and the U.S. saw major declines, while South Africa and India posted gains. flag Ready-to-drink beverages and certain spirits, like Indian whisky, were among the few categories to grow.

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