Hyundai reveals rugged Boulder Concept for future U.S. midsize pickup truck.

Hyundai unveiled the rugged Boulder Concept at the New York Auto Show, signaling a major shift into the American body-on-frame truck and off-road market. Designed in the U.S. and built with American steel, the boxy SUV features 37-inch tires and advanced off-road tech, serving as a preview for a future midsize pickup truck expected by 2030.