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flag UK supermarkets face backlash over yellow sticker discounts targeting vulnerable buyers.

flag Shoppers have expressed frustration with "yellow sticker" discounts at major UK supermarkets, Sainsbury's and Tesco. flag Consumers are criticizing the practice of marking down items near their expiration dates, arguing that it unfairly targets vulnerable buyers and creates a perception of food waste. flag The backlash highlights ongoing tensions between supermarket pricing strategies and consumer trust.

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