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UK supermarkets face backlash over yellow sticker discounts targeting vulnerable buyers.
Shoppers have expressed frustration with "yellow sticker" discounts at major UK supermarkets, Sainsbury's and Tesco.
Consumers are criticizing the practice of marking down items near their expiration dates, arguing that it unfairly targets vulnerable buyers and creates a perception of food waste.
The backlash highlights ongoing tensions between supermarket pricing strategies and consumer trust.
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Los supermercados del Reino Unido enfrentan una reacción violenta por los descuentos de pegatinas amarillas dirigidos a compradores vulnerables.